Its laughable how seriously people take sportswear these days. The need to be faster, stronger, train harder, be better, has become obsessive. It’s no longer just about being fit, it’s about being superhuman. It’s animalistic, the competition of survival of the fittest is so extreme it’s almost comparable to the stone age. ‘If you’re not supernaturally fit you WILL NOT survive.’ It’s not just about being healthy; it’s about being trendy. It’s fashionable to work out. But that’s not enough. Surely there’s no way you can workout without buying the latest in sportswear. They’re made using the newest technology to make ultra super everything materials. So lightweight, breathable, slip resistant and compression fitting that you’ll feel practically naked, with an essence of omnipotence.